Paul Mitchell Platinum Blonde Shampoo gently enhances platinum tones while balancing warm undertones with its violet formula. It cleanses hair thoroughly without stripping colour. The shampoo's rich cream texture nourishes and softens strands for a smooth, vibrant finish. Ideal for maintaining cool blonde shades between salon visits.
For best results, follow with Paul Mitchell Platinum Blonde Conditioner to lock in tone and moisture. Avoid overuse to prevent purple residue. Recommend to clients with silver, ash, or platinum blonde hair seeking bright, cool tones.
Apply a generous amount to wet hair. Massage gently into a rich lather, focusing on areas with brassiness. Leave in for 1-3 minutes to allow the violet pigments to neutralise yellow tones. Rinse thoroughly. Use 2-3 times per week, or as needed to maintain colour.
