THIS IS OUR STORY


As the largest family-owned pro hair care brand, 40+ years and counting, we're building a legacy with our passion for hair and a whole lot of heart.

Creating the highest quality products, no compromises and advocating against animal testing. Positively impacting people and the planet, our greatest resource of all.

OUR BEGINNINGS

It was 1980 when hairstylist Paul Mitchell and businessman John Paul DeJoria teamed up to start a beauty company unlike anything our industry had ever known. With their shared vision, a trailblazing spirit and $700 between them, they founded Paul Mitchell®.

AWAPUHI FARM

For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturise skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.

All of the awapuhi used in our products is still grown and harvested on the John Paul Mitchell Systems® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years.

SUSTAINABILITY

We honour our roots, our founders' values and our sustainability leadership across generations.

Our passion for hair and compassion for people and the planet is our priority and we aim to take positive and impactful actions that leave the ecosystems and communities where we operate in a better place than how we found them. We are committed to climate neutrality across our operations by 2050.

CRUELTY FREE

Committed to Cruelty-Free Products and Sourcing


Since our founding in 1980, we have been committed to cruelty-free hair care. That’s why we were the first professional beauty company to publicly stand up against animal testing - and over 40 years later, we’re still rockin’ that pledge to our furry friends.

OUR LEADERS

Our executive team steers our company with the same vision and trailblazing spirit of our co-founders. They take a stand for what they believe in. They walk the talk and do what’s right, even when it isn’t easy. They inspire change in our industry and beyond. Simply put, they lead with a passion to make our world a more beautiful place.

GIVING BACK

Stronger communities, opportunities for kids, a healthier planet, human rights and so much more.

Over the years, we’ve developed relationships with dozens of change-making organisations that support stronger communities, opportunities for kids, a healthier planet, human rights and so much more.